Should In-plants Offer VDP and Marketing Services?

• Full-color variable data printing: 66 percent.
• Online ordering with Web-to-print: 64 percent.

Summary

Now let's return to our original questions: "Do VDP and other marketing services offer more value?" and "Should you offer them?" Based on the case histories we've reviewed, and the market research cited, it seems apparent that the answer to the first is a clear yes. But is offering VDP and other marketing services the only way to prove an in-plant's value? The answer to that is no. Mailing, fulfillment, design and large-format printing are other services that can increase your value.