Should In-plants Offer VDP and Marketing Services?
The importance of variable data printing is growing yearly, and in-plants that have mastered VDP have realized some unique advantages.
In-plant Challenges and Opportunities
During the 2009 IPMA conference in Rochester, a survey by Xerox asked attendees to prioritize their greatest challenges. Sitting in a cold tent on the first day of the show, I remember some of those answers included:
- Being recognized as a critical asset: 52 percent.
- Establishing new services: 48 percent.
- Work that was sent outside: 35 percent.
- Marketing themselves internally: 30 percent.
When asked which areas had the greatest growth, among other answers they said:
- Companies:
- Xerox Corp.
- Places:
- California
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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