Should In-plants Offer VDP and Marketing Services?

In the PODi case study, Mike Gulitz, AME Financial's vice president of sales and marketing, said, "After our clients choose the marketing piece they would like to purchase, they follow steps that detail the quantity, shipping information, billing information, and, if needed, their contact information. They are offered different payment options, and most recently were given the option to pay with a credit card. We are constantly updating our marketing material and have the ability to add more pieces in the future."