Should In-plants Offer VDP and Marketing Services?

AME Financial

AME Financial has won many PODi awards over the years. In 2006, AME needed to increase productivity in order to customize pieces to accommodate changing laws in different states without adding more staff. AME created a process that doubled its marketing collateral capacity for salespeople. The key was a template-based, Web-to-print ordering service that allowed loan officers and realtors to add their addresses and photos to templates of business cards, postcards, newsletters, brochures or other materials, and order printing online.