Promote...Or Perish
Another promotion at UT-Austin is something Richard calls a “random act of kindness.” His department periodically chooses a random order to be given away free. The word of mouth equity gained from this kind of promotion has proved extremely beneficial.
I understand that within some organizations graphic identity is controlled to a degree that creating a separate brand identity for the in-plant is taboo. Nevertheless, there are many ways to cultivate a positive image.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
