Promote...Or Perish
Self Promo, Texas Style
Down at the University of Texas-Austin, Richard Beto also organizes many themed promotions throughout the year. Like Glenda and Joanne, he plans events in advance by using an annual marketing schedule.
Free food always generates a good turnout. Richard has used this to his department’s benefit by hosting an ice cream social every July and an annual barbecue for key customers. He has received many positive responses—all tracked and brought to the attention of upper management, of course. One of the additional side benefits is that staff involvement in these events also helps build fellowship and camaraderie within the team.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
