Promote...Or Perish
Glenda promotes the department with many other branded giveaways. These range from personalized note pads, on which a cartoon CopyCat guy “dances” like the old flip books (there I go dating myself again), to Ziplock bags filled with orange and blue confetti for use at football games.
Joanne has a marketing policy of touching her customers at least once a month. Whether it’s a hard copy or e-mail VDP promotion, a personal call or visit, or some form of collateral material, everything she does is calculated to generate a response.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
