Promote...Or Perish
Miley boasts of her “CopyCat guy” mascot and brand at Auburn. One of many ways her department communicates its CopyCat image is through the use of a “bus wrap” graphic on the delivery van featuring their mascot.
“This gives us great visibility,” says Miley.
In fact, the in-plant’s mascot has become so recognizable, Glenda says when she’s wearing her departmental shirt (which, of course, has an image of the CopyCat guy) in the grocery store, people have stopped her to comment on how much they love the brand. The PR she gets is invaluable.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
