Promote...Or Perish
Marketing your in-plant properly is all about sending the right message to the right audience at the right time. Activities should be calculated to generate a specific response, or to instill a particular message, image or culture. As many activities as possible should generate reportable responses, which are not only then actionable, but have a plan in place to continue the conversation.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
