Promote...Or Perish
Marketing to Prospects
I put prospects in two categories:
• New opportunities: faculty, staff, contractors, etc.
• Existing opportunities: employees who don’t use you and other organizations that could.
New employees should be inundated with freebies, supplied in their orientation packets. If you don’t have this in place, put this magazine down now, and get the ball rolling. (Just come back and finish reading it later. —Editor) Coupons for a free first set of business cards are a great promotion. And of course, once contact is made, have a plan in place to educate, consult and continue the conversation.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
