Promote...Or Perish
Make it easy for your customers to respond and even complain. Customer feedback is invaluable. One of the best tools I’ve seen are customer feedback forms. They can go out with every job, or just a good representative sampling. Regardless, a simple rating system (1-5 for service, price, quality, etc.) and the chance to make comments, anonymously if they wish, can be a powerful part of your marketing toolbox.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
