Promote...Or Perish
Customer feedback and survey results are beneficial, as is the sharing of in-plant news in some form of press release or white paper.
I’ve had some folks tell me their administration doesn’t want them to promote the department. My comment is that if there is no support from the supporters, then your marketing priority is clear. Value has to be communicated consistently to the top first.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
