Promote...Or Perish
Benchmarking your services and reporting your findings is always a good way to reveal your value. Not only should you use a comparison to outside vendors as a way to make sure you’re pricing competitively, but the way in which you communicate this can extend far beyond reporting to your boss.
Beto publishes a broadsheet that stresses, “We’re not the lowest price on every order…Just most orders.” It shows how his in-plant’s prices compare against those of outside companies.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
