HP Inkjet Web Press Users Meet for Jetcomm Conference, In-plant Tour

Highlights of the conference sessions included:

• Insights into current and future production inkjet technology innovations—HP executives, technologists and product specialists led in-depth discussions on end-to-end workflow, blended reality solutions, remote service solutions and HP’s recently announced High-Definition Nozzle Architecture technology.
• Macro trends and forecasts for the inkjet market—Conference participants heard industry analysis from IT Strategies’ Marco Boer, presenting an overview of the future of inkjet, its drivers and opportunities.
• A customer panel on best practices for selling VDP and inkjet direct mail and commercial printing campaigns—Participants shared their business development methods and tips.
• Discussion of real-world offset-to-inkjet crossover metrics—HP Inkjet customers discussed how they allocate jobs to their various printing platforms and shared their insights on key factors and expectations for how crossover points will change in the future.
• A customer panel on publishing market challenges, innovations and opportunities—Participants provided real-world insights.
• Preview of trends in inkjet substrates—Substrate suppliers discussed ongoing and upcoming changes in inkjet media solutions.

The conference included a tour of the World Bank Group’s impressive in-plant, enabling participants to see an HP T230 Inkjet Web Press and a variety of Hunkeler finishing solutions in action.