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DeMayo suggests several important ingredients to a smooth-flowing operation:
1) Hold group planning meetings to ensure everyone is on the same page. Include marketing, design/graphics, printing and the mailing/shipping departments.
2) Have your key players take advantage of professional education and certification programs like the MQC (Mailpiece Quality Control) program offered by the USPS, and CMDSM (Certified Mail & Distribution Systems Manager) certification from the MSMA.
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