From the Editor: Stop Printing? Only If You're Foolish
On the other hand, many think e-marketing has no environmental impact, forgetting that the network of Web servers and data centers that store online information has a substantial energy footprint that grows every year.
The Print Council has some great material and links on its site to help you address the "don't print" crowd and make your case for print (or at least a cross-media campaign that includes print). As the university manager I mentioned above noted: "Our message to the school is to not stop printing but to print smarter."
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
