From the Editor: Stop Printing? Only If You're Foolish
Knowing all this, why would any organization think it wise to trust the dissemination of its message solely to the Internet rather than producing an eye-catching printed piece that's more likely to be looked at multiple times, and the information retained?
Oh, I forgot: to "save a tree."
Yes, there are still many who don't realize those trees were planted by mills to be harvested. (One wonders, do these folks also try to "save a corn field" by not eating?) Many don't understand that print is already "greener" than some of the alternatives.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.