Stop Calling Them Copiers!

“Most of the time the products are referred to as ‘MFPs’ in the industry, but the copy function is still a huge part of the document life cycle,” he says. “In most of these environments the MFPs are referred to as ‘copiers’ by the actual end user.”

“There is no question that the market is transitioning from stand-alone copiers to multifunction devices at an increasing rate each year,” adds Leah Quesada, director of product marketing with the Xerox Office Group. “However, we continue to hear customer feedback that many businesses are still in need of basic copiers.”