A Scientific Perspective

"It's heretical to say, but we want to win their business. We want to go to them with value propositions. That's a big part of the variable data printing, going to people with value propositions to show them how much easier their lives can be."

Despite operating in a potentially high-stress environment, Schmuger keeps a calm perspective and understands the importance of maintaining flexibility. When challenges come down the road—equipment breaks, customers make changes, or something else goes wrong—he feels it's important to be flexible. And he never loses sleep.