Steps to In-plant Success

Clearly your team can't provide everything your clients want, so you must have contingencies in place, such as outside printers to handle overflow work. Your customers don't need to know about this. Train your team to always confidently say, "yes, we can." Your clients don't care that your equipment is down or that you're already at full capacity. Tell them what they want to hear, which is that you will take this task off their plate and assist them in accomplishing their goals for less money than it would cost outside. You will have a loyal client base—a fan club—and that's what you need. That's value.