Web-to-print Streamlines Workflow at Steelcase
WebCRD's Dynamics variable data module also enabled Steelcase to version templates for applications including business cards, labels and other document types to create dynamic, data-driven and rules-based documents that integrate directly into a user's Web ordering experience.
Systems Integration
Integration with existing systems was a key requirement to streamline Steelcase's business processes. Utilizing RSA's Application Programming Interfaces (APIs), Steelcase connected WebCRD to third-party business and workflow systems to enable the company's external partners to utilize this workflow. This integration allows Steelcase to receive jobs into the workflow from an outside provider that offers a customized marketing collateral service. It also facilitates the requests for variable data marketing materials in cases where the data is hosted externally.