Staying On Top, Down Under

• Sell yourself: Print a colorful brochure touting your services, have an open house, offer seminars to customers, create an in-plant Web site, target non-customers. Make sure people know about your in-plant.

• Work effectively with commercial printers: Invite them to visit your shop, go to lunch with their CEO, make them understand that you are a printer, not a novice. When you send them jobs, submit them in the right format, and give them plenty of time to print. Discuss an overflow plan with a commercial printer so you're covered in case of an emergency.