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• Become the print expert: Make sure your organization consults you on all printing matters. When facilities management representatives come calling, get yourself in on the meeting. Learn their tactics and be ready to point out flaws in their plans.
• Look beyond printing: Find opportunities to provide other services, like CD-ROM production, Web page design or intranet dispersal of data. In short, become your organization's communications consultant.
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- Richard Cooke
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