Staying On Top, Down Under

Farquharson warned that the ramp-up time is longer and the payback time farther away than vendors tell you. Digital printing requires you to learn a whole new set of skills, too. Your customers aren't screaming for digital solutions, either. In fact, he said, non-digital business (paper masters) will continue even after you've gone digital, and it will take your customers a long time to convert. Before you do it, he said, you must be committed to the long haul.