Staying On Top, Down Under

Unsuccessful digital printers, he said, will use sales reps who can't "talk digital" and don't know how to sell digital printing. They will have no plan of attack and they won't bother to educate their customers.

Successful digital printers, on the other hand, have focused, committed managers, superior technical expertise, technically competent customers, digital business waiting, and a "digital assault team" ready to go into action and sell.