Stay Alive With Strategic Planning

Expanded Role

The in-plant has traditionally been the last department to touch a document before it goes to a customer or prospect. In-plants can expand their role to include more detailed research on which formats customers prefer and which aspects of a document's appearance or content motivate the customer to take action. In the past, this type of research was a gargantuan effort undertaken by specialized departments. Today, the Internet makes it possible to quickly view documents created by others and collect and monitor access to your own documents as well.