Remaking an Analog Shop
For example, take the Course Selection Guide, which is updated, printed and distributed annually to students in grades 8th through 11th. In the past, 3,600 copies were printed on an offset press, and the job took about a month to complete.
“This year, I worked with the originators of the Course Selection Guide,” says Chambers. “And we designed the project so it would run on a copier and come out completely finished. It simply required changing margins, font sizes and the binding method. We got a better piece—completely finished—in four to five days, while keeping up with our other daily work. In addition, we only printed 1,650 copies. Because the job is stored on the copier, anyone needing more copies can send a work order, and we can print any amount needed.”