Sorting It Out With Collators

McCollum doesn't just respond to customers' needs, though; he tries to offer ideas, as well.

"I consider it my responsibility to keep tabs on the equipment that's coming out and how it might be used to help [customers] try new things, new strategies, with their print work," he says. "I figure, I can keep these core departments happy and provide them with equipment capabilities that meet their needs, [and] these same pieces of equipment may be found useful by other departments, too. It's just a matter of reaching out to them."