Soft Proofing: Fact and Fiction
Soft proofing saves customers money and cuts hours off the design stage of the production process.
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Rick Wise
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Even though this is the fastest and most efficient method, most of our customers don’t go through these steps since they often don’t have printing or graphic design backgrounds. Our designers usually need to talk the customer through the steps involved if the customer decides to use this method.
Another common scenario is this: The customer prints out the PDF on a desktop printer, notes any changes, signs the sheet and then faxes the printout of the soft proof back to our CSR. This works and still allows for fast turnaround of the proof. It also gives us a signed proof in case there is a question about the proof after the job is printed.
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- Companies:
- Eastman Kodak Co.
- Epson America
Rick Wise
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