Small Press, Big Opportunity

"Printers are looking for any automation feature that saves them time and money," he says. "They have to be more productive to stay competitive. This level of automation is simply not available on the older generation presses. A printer has to live with his investment in a press for at least five years, so not having automation is equivalent to being noncompetitive for the next five years. That just doesn't make sense, particularly if your market is short runs."