Small Press, Big Opportunity

This is great news for in-plants since, according to a new IPG survey, 92.1 percent of them have at least one sheetfed press in the 20˝ and smaller range. And since small presses are ideally suited to meet the demand for shorter runs and faster turnarounds, in-plants are in an enviable position.

"This market segment is growing at an even faster rate than the market for larger presses," explains Bob McKinney, director of sales and marketing for KBA North America. "Smaller printers are looking for more color, while larger printers are looking for shorter run lengths."