'Show Me' State Shows Off

After The Open House

Once the big day was over, though, the work was far from done. Judd spent the first week in July catching up with his guests to get some feedback.

"We sent out a survey thanking them for attending," he says. "And it included an 11-question questionnaire asking things like 'Was the tour educational? Were all of your questions answered? And are there any applications for which you could use variable data?' "