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With the ProteusJet, RRD is able to offer application flexibility not previously possible at the speeds its customers were starting to require. "For instance, a client had been using a generic, magazine-style mailer as a direct response piece," Sarkar says. "They had the data but, until now, they just didn't have the toolset to enable the kind of fully realized personalization they were looking for.
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Heidi Tolliver-Walker
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