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"We always look at product development through the lens of our customers' needs and perform a build-versus-buy analysis before deciding to develop our own equipment," explains Ronnie Sarkar, senior vice president at RRD. "We believed that by having our imaging scientists and engineering team focus on our customers' specific requirements, we could build presses that would offer unique capabilities. We also formulate some of our own inkjet inks, which also helps us bring out unique paper choices."
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Heidi Tolliver-Walker
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