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"Most of our competitors are still printing hybrid documents with black inkjet heads at the end of the web press," says Jim Spinelli, ANRO's COO. "But we said, 'Okay, if we want to attack this market—really attack it—we need to go with full-color variable.' "
Although ANRO tested machines from all of the high-speed inkjet press vendors, press selection took only six months. ANRO already operated three HP 7000s and three Xerox Nuveras, so it was well acquainted with digital technology and knew what questions to ask. In the end, the productivity and job flexibility possible with the 30˝ web width of the HP T300 was the deciding factor. ANRO liked the daily capacity of up to 1.5 million letter-size pieces, as well.
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Heidi Tolliver-Walker
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