Selling Customized Communications Focus of Canon's Session at Graph Expo

OK, so as a trusted provider of your organization's graphic communications you've made the critical leap into the world of digital color print. You understand that digital print is more than just short-run and print-on-demand, and that your customers need personalized and relevant content to maximize the ROI of their print-spend.

So you justified the investment for a variable data print solution. Now, everyone is saying that these services often need to be integrated with online solutions such as Web sites, personalized URLS, QR codes, e-mail and SMS text messaging.

Perhaps you have recently invested in one or more of these solutions, or you are considering acquiring them and are pondering what your return will be. In other words, how do you sell them? And just as important, what can you charge for these complex services?

Join Aaron Hale, Integrated Solutions Marketing Manager from Canon Business Solutions, Inc., a Canon U.S.A. Company, at Graph Expo on Tuesday, September 5, from 12:30-1:30 in Room: S403ab for an educational session called "Selling Customized Communications." Attendees will:

• Gain perspective of the current market.
• Learn how to target new business and gain increased wallet-share of existing customers.
• Develop a solution that will deliver true value.
• Learn selling strategies that disarm risk adversity.
• Gain insight into pricing strategies that deliver maximum profit.
• Learn what the market will bear for variable usage charges and project management fees.