Selling Customized Communications

So you justified the investment for a variable data print solution. Now, everyone is saying that these services often need to be integrated with online solutions such as Web sites, personalized URLS, QR codes, e-mail and SMS text messaging.

Perhaps you have recently invested in one or more of these solutions, or you are considering acquiring them and are pondering what your return will be. In other words, how do you sell them? And just as important, what can you charge for these complex services?