Seeing Orange

Though his two-man shop recently became a one-man shop when his assistant left, Criswell says business is booming. The in-plant printed almost 12 million offset impressions last year, plus another 1.8 million on the toner equipment (compared to a total of just 4.9 million in 1997).

Criswell has been in discussion with a vendor about a wide-format printer and has found new business printing PowerPoint presentations for Sunkist salespeople. Clearly, the status quo is no place for this in-plant. Color printing, Criswell feels, has paved the way to success.