Seeing Orange

When you work for Sunkist, it's pretty important to be able to print the color orange.

That was one of the first things Tim Criswell realized five years ago after he was hired to run the in-plant at Sunkist Growers, in Sherman Oaks, Calif. At the time, the small shop was printing only forms and stationery. Everything that featured Sunkist's five-color logo had to be printed outside. This irked Criswell. He wanted to print that logo.