Scratch The Film. Go Straight To Plate

Regardless of shorter run lengths, George says the shop is quite happy with polyester.

"We've pushed these plates to 20,000 impressions," reveals George.

Since going with a CTP system, George says the quality of the finished product has improved, as well.

"Going from a traditional negative, the quality is much sharper and much easier to read," he contends. "You don't have the same exposure fluctuations either."