Scratch The Film. Go Straight To Plate

"I didn't have to do a lot of justification at all," she says.

The Trend-setting Platesetter

For those interested in going direct-to-plate, there are plenty of questions to ask vendors before buying.

"Make sure it fits all the presses in your shop," recommends Jackson's Paxton.

McKeel adds, "Get a platesetter based on the kinds of plates you're going to use. Different types of plates have different costs. Smaller in-plants really only need pre-baked plates."