School In-plants Achieve Straight-A Performance

For example, at Pinellas County Schools, in Largo, Fla., the district's 145 schools focus on such diverse topics as marine science, health care, computers and the arts. Students can pick the school with the curriculum they like best. This has led to some intra-district competition.

"The schools want to draw as many kids as possible, so they're putting together brochures," remarks Brian Chepren, supervisor of Central Printing Services at the district. The schools also produce posters and choice guides touting the programs they offer. All this has brought new business to the 14-employee in-plant.