School In-plants Achieve Straight-A Performance

Dallas Independent School District's shop has had to step up its marketing ever since Kinko's landed a contract to "evaluate" the district's printing needs. One place the shop markets itself is on the inside back cover of the book it prints for the monthly principals' meeting.

Still, not every school district in-plant promotes its services. Some don't need to. Pinellas County's school board has a policy that Central Printing Services must sign off on all printing, so Chepren gets all of it and determines whether to print it or outsource it.