Scanning Brings New Business

"Some of the technical know-how was resident in our shops already, because of our familiarity with graphics applications," Fogelberg admits.

"One thing we've found is that you have to define your service carefully," Fogelberg explains. "Usually, when people find out you scan, they want you to scan, archive, index, and then move into data management. That's exciting, because it opens a whole new business structure and new revenue streams. But if you're not prepared to take that step, it can be daunting. Do your homework first, and make sure you have good technical staff."