A Broken Fanatny Rod? Don't Try This at Home

Ever find yourself tempted to make up a technical problem to explain to a customer why his job is going to be late? The latest video in Sappi Fine Paper North America's Off Register series shows what happens to one hapless sales rep when he tries to blame the press's broken “Fanatny Rod" for a delay.

Like all the videos in Sappi's Off Register series, “Fantany Rod” is based on an actual story from an industry printer. The series celebrates the quirks of the printing process, the personalities everyone in the process must contend with, and the desire to produce good work despite uncontrollable variables. At the end of each video, Sappi invites printers to share their own ‘war stories’ for future episodes. Stories can also be submitted here offregister@sappi.com.

“Everyone can relate to these videos, whether a printer, designer, or sales person. The stories aren’t only funny—they’re true!” says Patti Groh, Director, Marketing Communications, Sappi Fine Paper North America.

View “Fanatny Rod” at http://www.youtube.com/user/OffRegister