The Power of Print in Integrated Marketing

Through independent research and compelling examples, "Print &" explores data on demographic preferences, emotional triggers and shopping behaviors that show how print creates an interactive, visually intriguing and tactile experience.

"For the past decade, the increase in digital advertising spend has led to assumptions that print would soon reach its demise, however, industry studies show that the opposite is true," said Patti Groh, marketing director, Sappi Fine Paper North America. "The fact of the matter is that while this industry is constantly evolving, print and digital are proving to be mutually supportive, and brand marketers are learning to play to the strengths of each."