Sandra Zoratti Appointed to CMO Council North America's Advisory Board

Additionally, InfoPrint and the CMO Council are collaborating once again on ground breaking research and pilot projects aimed at understanding the business needs of CMOs in today’s economy. Getting a Business Lift From Loyalty™ is a six-month milestone research initiative to determine key areas of optimization and opportunity and develop best practices for leveraging and maximizing loyalty programs. The research will highlight new, creative ways marketers can use retention marketing programs including rewards, loyalty, perk and points programs to engage and grow customers and advocates, a critical mandate for survival in today’s tough economy. Getting a Business Lift from Loyalty will audit and assess the operations and innovation in loyalty club programs as well as gain a deep understanding of the value and utilization of customer data to drive response rates and top line growth.