Rosemont College Boosts Donor Participation with Data-Driven Marketing

The messaging of the video was as follows:

• Young alumni

Make a gift of any amount and see the impact it can have
Increase Rosemont’s national ranking
Improve the value of your degree

• Remaining prospects

Showcase the success of the Comprehensive Campaign thus far
Highlight areas of the Campaign that still need to be finished

As a final push—all recipients received a personalized letter from the President of the College asking them to take action. The variable action item was based upon donor history, past gift amount and relationship to the college. All pieces of the program were tied into the Comprehensive Campaign and were seamlessly integrated throughout the duration of the campaign.