Rosemont College Boosts Donor Participation with Data-Driven Marketing

Experience Fund solicitation videos were created and introduced in the spring phases to showcase the need for financial support in an animated way. Videos were developed for two different audiences – young alumni and the rest of the solicitation pool. The videos were connected to social media elements as well as the online giving page. All direct mail pieces and email solicitations were aimed at getting the prospect to a personalized landing page to view the video and make a gift.