Rosemont College Boosts Donor Participation with Data-Driven Marketing

By analyzing donor data and giving behavior, campaign costs were reduced by not soliciting all prospective donors during each Phase. ROI was maximized by adjusting the suggested donation amounts. With the consistency in tactics over the past three years, Rosemont was able to rely more heavily on email which cut down on production costs and allowed them to put funds towards other outreach efforts like solicitation videos. Rosemont averaged a 22% open rate on email solicitations. According to MailChimp industry benchmarks, this is 32.5% better than the average campaign.